CASE STUDY     coming soon

A Habit Tracker for Personal Training Clients at Equinox

Hi There

I'm a UX and digital product designer based in NYC. I'm passionate about solving business problems, creating new opportunities and speaking directly to the needs of our clients. I've been incredibly fortunate to work with very talented teams in the fitness + wellness tech space, consumer finance, online dating and interactive games. My design journey started at Cornell University where I majored in Human Factors and Ergonomics. Previous to my design life, I was making sculptures and cocktails in NYC.

A Bit On Process: Some Guiding Questions

What is the actual problem that we are trying to solve?

What are our users trying to do here? What are their current habits?

What are the organizational & brand goals?

Who are all the players involved?

How can I be more empathetic towards who we are designing for? What are my own biases here?

How do we know if we are moving in the right direction?