Better Profiles for the Woo App
Improving profiles and data capture for an India-based dating app
A dating app based in India. At the time of the project it was available in India and Indonesia but in process of rapidly expanding to other markets. Woo differentiates itself by bringing in a user's education and employment history from LinkedIn and Facebook into their profile, as well as allowing for tag searching.
Improve the completion rate of profiles.
Improve the information hierarchy and update the layout of the card and profile.
Test a new public polling feature.
Competitive and comparative research
Approximately 4 months